A roll up banner is known as one of the best cheap alternatives of a marketing tool for various events. It is absolutely affordable and it is easy to make. They are also quite easy to move and carry around, and they are quick to assemble. Compared to other types of banners or even other types of marketing tools pull up banners are one of the most effective and simplest tool. However, its effectivity in delivering its message and reeling in potential customers rely a lot on the design. So, if you are planning to make a roll up banner for your event, you should think about the design thoroughly so that you can have a successful marketing campaign and get more customers.
Now, without further ado, here are some of the designing tips for an even greater roll up banner.
1. Logo Placement
Since you are trying to promote your brand or business, surely one of the most important goals that you want to achieve is raising brand awareness. In order to do that, you have to be able to familiarize people with the logo of your brand. A roll up banner can surely help you, especially if you place your logo at the top. The reason why it needs to be on the topmost part of your pull up banner is that it is most likely the first spot people land eyes on whenever they see your pull up banner.
2. The Flow of the Banner
Make sure you understand and maintain a good flow of the banner. People most commonly read from top to bottom and from left to right. So whatever information you put on your pull up banner, you should remember about this. Make sure that the customer’s reading experience is pleasant and not confusing. The most important message should be put first after the logo and ones that are not so important can be put on the bottom part of the banner. However, all the information provided on the banner must be relevant and of course concise.
3. High-Quality Images
Don’t ever forget about using the best quality images for your banner. You will print your banner in a large size, so you have to use images with high resolution to avoid pixelation or stretching upon printing. Other tips in producing good quality images are saving your images in CMYK instead of RGB color for printing, and they should be in 300 dpi resolution so that they will come out in a high resolution and definition with accurate colors.
4. Choose Colors Wisely
Of course, banners that come in colors are far more interesting than monochrome ones. But choosing colors for a banner is not something that can be done half-heartedly. You have to consider a consistent color palette for your design while making sure that they are colors that can catch the attention of the passerby. Choose colors that can represent your company and campaign message well so that you can deliver what you have to effectively.