Flyer printing is an advertising option that’s still widely used as a marketing strategy by many individuals and companies. However, not all flyers are able to serve their purpose among the busy marketplace due to mostly being unrecognizable from its too simple design. A good flyer must be able to catch people’s attention for enough time to allow them to actually read your flyers and act on it. To achieve this goal, brochures printing in Singapore must be taken seriously. Here are some techniques you can try in order to make your flyers stand out more.
1. Focal Point
A focal point is what stands out the most and is a unique element in your flyer that people notice the first time they laid eyes on your flyer. In order to create a focal point, you can use a striking image. Insert an image that is clear and of high quality as well as colorful enough to grab the attention of your readers. Images can even help to create a mood and support the message that you are trying to convey in your flyer. It is one of the easiest ways to draw attention to your flyers. If you need a professional image easily, you can try finding stock images that are accessible through the internet.
As mentioned before, colors help enhance the appearance of your flyer. Use colors that are consistent with your brand with eye-catching quality. However, don’t use too many colors especially ones that don’t complement each other. They will only distract your readers and ruin the overall aesthetics of your flyer.
Make your flyer stand out more by choosing the right font style and the suitable size. The choice of lettering contributes a lot to creating a flyer’s focal point. It will complement the image and colors that you have chosen previously. Make sure that the text is legible and easy for your customers to read. Keep it simple to not confuse them or discourage them from reading the entirety of your flyer.
2. Put a weight on the benefits
Once you have caught your customer’s attention, you will have to be able to make them linger long enough for you to convey your important message. Let them know what is in it for them and subtly imply that you are a better choice than your competitors. Offer as many benefits as possible that your product or service can provide for them without making it over the top or too much.
3. Offer discounts or special promotions
Who doesn’t love discounts and special promotions? It is highly effective to catch people’s attention by adding a discount or special promotions in your advertisement. Attach coupons to your flyers and it is highly likely that you have gained their interest. Most people will find it difficult to resist discount especially if you offer it to the right audience. You can make them feel the urge to grab their chance while they can by setting a limited time to your offer and make sure that they know of it.